This web site provides text on how the face of marketing has been changing due to the Internet. This page takes a look at how the web has influenced consumer behavior and businesses. This page also includes links to web site designers and highlights why every business should have their own web page.

Today virtually all people have access to the Internet nation wide. If you don't have a computer in your home and you wish to access the World Wide Web, libraries everywhere are now online. Even If you choose not to use the web for personal reasons the hundreds of dot.com advertisements are everywhere we look. Because of this today more than ever companies are looking to the web to increase sales, customers, and awareness. Consumers and businesses alike are now beginning to use the Internet as a tool. This web page will take a closer look at the ever-changing business world due to the evolution of the Internet and its effects on consumers.

No longer is it necessary for anyone to leave their home to buy the things only a mall or specialty store could offer in years past. For example say you like to shop at the Gap but hate to deal with crowded malls. By visiting the Gap's online superstore you can find any clothing item that you would have in the store. Actually you will probably find a bigger selection in the online store due to unlimited space in a virtual store. Any consumer with a credit card can simply go online and visit any retail store's web site to purchase anything they could have right there in the store.

The Internet will probably never take over the shopping experience for many people because there will always be consumers who like to see exactly what they are buying first-hand. Online shopping puts many restrictions on a consumer's needs. If a shopper is

buying clothing online there isn't the luxury of trying it on for fit and comfort. Availability and time can be other restrictions that will keep retail stores in business. If a person is in a rush to have an item in an important event or holiday, then online shopping may not be fast enough.

Today many consumers even look to the web for bigger more expensive purchases like cars. Many people find it much easier to shop online for vehicles because by answering a short survey on price ranges, makes, models, and region the server will organize a list of potential vehicles for them. The act of actually driving that new car and trying on those new clothes will never truly be replaced by online shopping, but the way many people shop has been changed forever.