Works Cited
Campbell, Tricia et al. "Click Here, S’il Vous Plait." Sales & Marketing Management 151.1: (January 1999: 73(1). InfoTrac Web.
In this article the author looks into the ignorance of companies, when choosing English as the only choice to the international market
Dunlap, Bill. "Aren’t Websites in English Sufficient for People Overseas?" Global Reach
14 July 1998. 21 November 1999.
http://www.glreach.com/eng/ed/art/rep-eur8.html
This site compares the different thinking of doing business between Europeans and Americans. According to the article; Europeans are used to deal with different languages between countries.
Ferraro, Gary P et al. "The Need for Linguistic Proficiency in Global Business."
Business Horizon 39.3: (May-June 1996: 39(8). InfoTrac Web.
The author explains what can happen if a business is not prepared for the language barriers that can occur using English and in translations.
"International Online Marketing" Global Reach 12 October 1999. 21 November 1999.
http://www.glreach.com/eng/GR/
This article goes into detail how big the non-English-speaking market is and how important it is.
Marriott, Michel. "As More Non-English Speakers Log On, Many Languages Thrive."
New York Times on the web 18 June 1998. 21 November 1999. http://www.search. nytimes.com/search/daily/bin/fastweb?getdoc+site+site+74418+5+WAAA+languages
The author interviews several non-English speaking people about their opinions.
"Non-English Speakers Catch-Up" eMarketer 30 June 1998. 21 November 1999.
http://www.Nua.ie/surveys/?f=VS&art_id=899213653&rel=true
The site states that the "Non-English speakers are the fastest-growing group of Internet users..."
Richardson, Robert et al. "Sell Globally, Speak Locally." Home Office Computing
17.2: (February 1999: 92(1). InfoTrac Web.
This author informs you what you can do in order to get your business web-site, translated to different languages.